Tru Ruts on Rift Magazine

Tru Ruts/Speakeasy Records secures national distribution. The local upstart label/community based arts collective has started using IDC (Independent Distribution Collective) for their distribution.  This label has had many great releases over the last year and is releasing American Afrikan – E.G. Bailey’s debut album this Saturday at the Bedlam Theater.

Originally posted on Rift Magazine on 19 February 2010.

Tru Ruts secures distribution with IDC

Fresh off their partnership with Strange Famous Records, Tru Ruts/Speakeasy Records has secured a national distribution deal with Independent Distribution Collective (IDC). IDC, based in the Bay Area, is the distribution home to dozens of labels and artists. They strive to create ‘a whole new avenue for current and next generation artists who are trying to bring their music to the public.’ They have distributed titles for artists such as Lee Scratch Perry, Toots and the Maytals, Bill Ortiz (of Santana), The Future Sound of Breaks, singer songwriters Kim Garrison and Katie Garibaldi, SonicBloom Hip Hop Collective (Bay Area), producer DNAE Beats (Gift of Gab, Mr. Lif, Pigeon John, Universal Records), King Tubby, Bad Brains and others. IDC will begin distributing Tru Ruts titles in January 2010.

Rising indie label, Tru Ruts, recently released Guante + Big Cats! album An Unwelcome Guest, in addition to Start A Fire (Guante + Big Cats!) and The Good Company EP (Chantz Erolin + Cory Grindberg), both of which were chosen as one of the ‘Best of the Midwest: EPs’ (Midwest Broadcast). In genres ranging from hip hop to spoken word to reggaeton, world music and more, Tru Ruts has released a number of critically acclaimed albums and compilations, with a roster of rising artists in their respective fields. For more information, contact Tru Ruts at info@truruts.com.