Tru Ruts presents Guante’s CONSCIOUS IS NOT ENOUGH 2011

Tru Ruts/Speakeasy Records presents CONSCIOUS IS NOT ENOUGH 2011
Twin Cities hip hop artist’s new mixtape is backed up by real activist work

THE MUSIC:

In 2008, Guante released “Conscious is Not Enough,” a collection of songs written around the idea that while voting in the 2008 election was important, coming together as a community and organizing for change was more important. While hip hop albums—much less mixtapes—don’t generally have thesis statements, CINE was a progressive call-to-arms, a rallying cry for those who believe that hope and change aren’t things you vote for—they’re things you work for.

With the recent turmoil in Guante’s home-state of Wisconsin, revolutions sweeping the Middle East and an assortment of battles taking place in Guante’s current home, the Twin Cities, indie label Tru Ruts/Speakeasy Records is releasing an updated, re-recorded and re-mixed version of the mixtape. It will be available as a free download from www.truruts.bandcamp.com on March 29.

Featuring original production from the likes of Big Cats! (Sage Francis, the Tribe), DJ Pain 1 (Young Jeezy, Chuck D), Calvin Valentine (Planet Asia, Phil da Agony) and others, plus a few jacked beats (including the crowd-favorite “Your Boyfriend’s a Republican” performed over the instrumental to Amy Winehouse’s “You Know I’m No Good”), the mixtape is tied together by Guante’s relentless wit, political insight, technical virtuosity and pure, uncut passion for the subject matter. It’s also proof positive that political hip hop can have a sense of humor, and that smart rappers can also be entertaining.

THE WORK:

The mixtape also serves as the official announcement of the MN Activist Project, a database of progressive activist organizations that Guante has pulled together. That database (www.mnactivist.com) will be tied to a promotional campaign aimed at getting more people involved in activism and organizing. The site also includes toolkits and resources for young activists.

“There’s a natural connection between art, media, education and activism,” Guante says. “This mixtape, along with the MN Activist Project, is about drawing attention to that connection and to the overlap that’s already there. Hip hop can put 300 people in the same room who would otherwise never be together; that’s a powerful thing. The website is partly about trying to focus that power.”

Guante, a two-time National Poetry Slam champion, former City Pages’ “Best of the Twin Cities” artist and URB Magazine “Next 1000” artist, is a long-time social justice advocate. His work includes curating the “Hip Hop Against Homophobia” concert series, leading writing and social justice workshops in schools throughout the Midwest and serving as arts coordinator of the Canvas, a teen art center in St. Paul.

NEXT STEPS:

Guante will be celebrating the new mixtape at two upcoming shows. The first, on April 4 at the Whole Music Club at the University of Minnesota (8pm, all ages, free), happens to be the next Hip Hop Against Homophobia concert. The second will be at Cause in Uptown Minneapolis, on April 7 (21+, 9pm, $5).

For more information, interview requests contact Guante (elguante@gmail.com) or Tru Ruts (press.truruts@gmail.com) or check out www.guante.info or www.twitter.com/elguante.

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